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I have some great tips for you today about marketing your business with Video.
I know that sounds a little scary for some people but believe me if I can do it you can do it too.

Marketing with video is a really hot topic right now online.  If you aren’t doing it yet you should be because it really does help get traffic to your site and can give you a real presence online unlike nothing else.

Here are some basics to get you started and then if you are really interested in going full blown with this I have recommended some products and courses below that will teach you step by step how to market with video like a professional.

The first thing you need is a video camera that has the capability to download video to your computer.  If you already have one that comes with a USB cable then you will just need to get some video editing software that will let you export an internet ready file.  There are some free ones available like Windows Movie Maker or you can just do a search for free video editing software on Google.

I bought a little camera called a Flip camera that already has the sofware built right into it.  You can find it right at WallMart for a little over $100.00.  It was well worth the price because I also have used it to create email video birthday cards for my family and used it to make a little movie of  my children’s school play.  So it is doubling as a work/play camera.  And it is soooo easy to use!

Next do a quick video about your business, what you have to offer, and how they can find you.  Make sure your video looks professional and is interesting enough to catch peoples attention.  Upload the video to You Tube and other similar video distribution places and you are ready to roll!  Remember this is just a starting point to get you working with video and finding different avenues to promote your business.  It doesn’t have to be perfect it just has to get out there in front of people so you can drive customers to your site.

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When developing a business in todays world you really need to find a way to make yourself stand out from the crowd.  You need to relate to your customer on a personal level and find ways to convey your qualities as a business to them to build trust and an ongoing relationship.  Here are a few ways to start building that relationship.

1. Provide relevant informative information on an ongoing basis showing that you are an authority in your industry.  You could do this by blogging, having a newsletter, social networking, etc…the key is to be informative, trustworthy,  and helpful.
2. Using video to build a relationship with your customers is a very powerful tool.  When doing business online sometimes it is hard for customers to establish a relationship unless they can really feel like they have met you in person and gotten to know a little about your personality.  Video can do this for you.  Use video on your blog and on YouTube to get your brand out there.
3. Building relationships with other successful people in your industry or niche is a tremendous way to establish a powerful brand.  Don’t ever underestimate the power of relationships–some of the best business ventures are achieved when you combine two like minded individuals with the same goals combing their knowledge and effort.
4. Find your Unique Selling Point and market that to your customer.  Why is your brand better or different than your competitors and why should the customer choose you over someone elses business–let them know why.
5. Let your happy customers build your brand for you.  Use customer testimonials and reviews to help build trust with your potential customers.

Be consistent with your brand building and most importantly be authentic!

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There are many courses out there teaching affiliate marketing these days with many different ways of going about it.  As you can see in my earlier post of a review of another affiliate marketing guide that there are tons of people making a good living doing affiliate marketing.  I have found that the best way to learn something is by finding a teacher who is practicing what they teach and being successful and then replicate what they are doing by following their exact teachings.

If you are looking for a complete guide that will walk you step by step through everything you need to know to succeed at affiliate marketing then the Secret Affiliate Weapon 2.0 is the course for you.  This guide is at a great price and includes everything you need to get started at affiliate marketing and succeed at it.

Including access to Secret Affiliate Weapon 1.0 , step by step How To Videos, keyword development, viral marketing techniques, Web 2.0 tactics, How to Get Traffic easily, you name it and Ewen has included it.  Whether you are new to affiliate marketing or just need help getting your business to take off this course has all the info you need.  I don’t recommend products lightly because when I first started out I wasted so much money trying to learn what I needed to succeed, so believe me when I say this product is well worth the already low price.  Hope you have as much success with it as I have!

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I use alot of different tools online everyday to help my business run smooth and make my life more efficient.  I just wanted to share a few of them with you today.  All of these tools can be used and found on the internet and all of them have a free or paid version for you to try depending on your need.  Hopefully you will find one or two that will be helpful to you.

1. Evernote:  This great tool has an ap on your Iphone available.  I use it more as an organization tool.  It basically can remember everything you want it to by voice recordings, screenshots, etc.. and the great thing about it is that it can work for all of your computers–so it will keep you updated on your laptop and your main computer so you can stay updated on your schedule wherever you are.
2. Survey Monkey:  This is a free service that also has a paid version.  You can create surveys to send to your existing customers to see how they feel about your service or you can create surveys to use on prospective clients to see what they are looking for.  This is a great tool to really get into the mind of your customer to make sure you are providing what they need and want.
3. Google Alerts:  This a great tool to keep up with what is going on in your industry.  You can watch and track topics online to keep up with what is important to your customers and your competitors.  You can also select your name or business name to track so you can keep an eye out for what others are saying about you.
4. Jing Project:  This is a free service developed by the same company as Camtasia.  You can use it to capture screenshots, audio, video, add captions to your work, etc… It can be turned into a little 5 minute movie and walah you have your first online video as easy as that and for free.

These are just a few of the online tools that I use in my everyday business.  There are tons more to choose from to help you be more efficient and save money by using their free services.  Just think of the issues in your everyday business that might be holding you back and look for tools to help you streamline your process–there are so many options out there you are sure to find one to help.

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